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Cutting through the clutter and actually getting your prospects to sit up and pay attention is no easy feat given the amount of information that's thrown at us every day. When you swamp your prospects with unnecessary information it works against you: it clouds their minds and confuses them and confused people don't buy.

So Fake Jerseys China , how do you decide what to include and what to leave out? Here are two important guidelines to get you started.

First: Your target market

All your materials need to be geared to your target market.

What are their pains and problems, hopes and dreams? That's what you need to talk about. They have to be convinced that you understand what makes them tick (and what they need to tick even better!), and that you have a solution to their problems. For your purposes, that's all they want to know. Before I ever put a word on paper I spend a lot of time researching my client's target market and figuring out how to hit their hot buttons.

Second: What do they need to know in order to be convinced to hire you?

People don't need to know everything you do. For example Fake Jerseys , you may know me as a copywriter and marketing consultant. But did you know that I'm also a business coach? OK, so some of you did! But for those who didn't, I usually don't tell you that when I'm talking to you about my writing services. It's just not relevant to you when you're worried about the quality of your brochure, wondering how on earth to put an informational booklet together or sweating over the right wording for a sales letter.

Resist the temptation to include details about every aspect of your business. Keep your material focused only on what's relevant to the problems of your target market and the solutions you can offer.

This information will be specific to YOUR service and YOUR target market.

Obviously all the above applies to marketing pieces whose purpose is to generate leads. It's a whole different matter if your purpose is to dispense information or to educate.

Maggie Dennison is a marketing consultant and writer. She is the author of "11 Steps To Marketing Materials That Get You Clients NOW!" Maggie holds a Master's Degree in Applied Psychology Cheap Fake Jerseys Replica , and knows exactly what triggers people to do the things they do. And that's what marketing materials are all about. Pick up a free report at her website.




This article talks in brief about how to get maximum milage out of career fairs.
You step into the hubbub of the career fair, take a deep breath, and make your way toward a representative from the top-ranked company on your personal list. This is the company you want to work for, and the woman you are approaching is the first gatekeeper.

You make eye contact. Smile. Say hi. Your practiced firm handshake follows. And then youre on.

Even though no one yells Lights Cheap Fake Jerseys Sale , camera, action! this might be as close to an audition as you will ever come. What can you say and do during the next 60 seconds to make this recruiter want to explore the possibility of hiring you?

Several career services counselors recommend drafting an introduction as a brief commercial that allows you to sell yourself. Mark Reed, career counselor at California State University, Hayward Cheap Fake Jerseys Online , suggests developing an elevator speech, a personal presentation just long enough to say to someone in an elevator before they reach their floor. (After all, you never know when or where an opportunity will arise to pitch yourself.)

Follow the Formula

College career counselors and employers alike suggest following a formula for your introduction. According to them, students should provide the following information during their introduction:

Name Class (senior Cheap Fake Jerseys From China , junior, sophomore) Major Opportunities that you are seeking Relevant experience (work, internship, volunteer work) Highlights of skills and strengths Knowledge of the company Tailor your introduction to each employer based on good research and knowledge of each companythis will generally impress recruiters. Ted Bouras Cheap Fake Jerseys China , director of the Grainger Center for Supply Chain Management at the University of Wisconsin-Madison Business School, says you should articulate how youll fit with the company based upon your research.

Do your research before the career fair. A list of employers attending is usually available prior to the event through the career services office. Most companies have web sites that provide information about their products and services. Other resources such as annual reports, press releases, and newspaper coverage are also very helpful and can usually be found on the Internet or in the library with a little digging.

Ask an Engaging Question

Tracey Cross-Baker Cheap Fake Jerseys , associate director of career services and leadership education at St. Lawrence University, suggests that you end your introduction by asking a focused question that will engage the employer in conversation. Robert Jankouskas, human resources analyst for the Pennsylvania Department of Transportation, said he often remembers students by the questions they ask during career fairs.

Cross-Baker suggests asking: Could you tell me more about the new (product) you are developing? or Could you tell me more about your financial management training program?

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