The Web is intended to help people find information quickly and easily. So why do so many sites make it difficult for users to get what they need? While neat design can add impact to your message Adidas Ultra Boost Ireland , make sure the message itself doesn't get lost in the mix.
As president of a copywriting firm that writes and edits dozens of online projects a year, I've come across several common blunders that prevent effective communication via the Web. Here are my top five:
BLUNDER #1: Hiding who you are and what you do.
It's sad that many sites make it a challenge to figure out what they're about. Yes, it may be cool to have a giant dancing logo on your home page, but don't forget WHY your visitors are there: to learn what you can DO for them!
Be sure your home page includes a *short overview* that clearly and concisely describes what you have to offer. It's also a good idea to repeat your tagline or a short mission statement on *every page* of your site. Why? People can pop in and land on an inside page via a search enginedirectory link that you may not be aware of. Make sure they know who you are right away.
BLUNDER #2: Writing for print.
Reading copy on a computer screen is different than reading printed text. We read online text more slowly, and we tend to scan rather than read because http://www.originalsshoesireland.com/ , visually, the words are harder to digest. Help your users find key words and concepts quickly by making your copy "scannable." Instead of intro paragraphs, use subheads. Use shorter sentences, paragraphs, and pages. Use bulleted lists. And use hyperlinks to give readers more info if they want it.
BLUNDER #3: Writing too formally.
Online readers expect a personal Adidas Trainers Ireland , upbeat tone. If you write like a bureaucrat, you risk turning off many users. Think ACTIVE voice rather than passive. (For example, instead of saying "the computer must be turned on" say "turn on the computer.") Write to your customers like you'd talk to them, and nix any industry jargon they may not understand.
Interestingly, I occasionally see the opposite problem. For example Adidas Shoes Ireland Sale , a respected law firm's site shouldn't shout excitedly at customers as in a sweepstakes offer. Ask yourself: "How do my customers like to be talked to?" and that's your answer.
BLUNDER #4: Designing cryptic navigation.
Unfortunately, many sites don't seem to be truly designed with the end user in mind. Consider why users are visiting your site, then turn those reasons into your main navigation choices. Try to limit them to 8 or less. Then, create sub-navigation within those choices. But if there's an especially popular page on your site, why not put a special direct link from the home page? For example Adidas Originals Shoes Ireland , on the home page of our site, we keep a direct link to our latest article or information about new awards we've won.
BLUNDER #5: Making it difficult to contact you or place an order.
I recently visited the Web site of an acclaimed furniture manufacturer, and I was ready to order one of their renowned ergonomic chairs. I clicked around, found the chair I wanted, and then quickly grew irate. Not only couldn't I find where to order it online Cheap Adidas Shoes Ireland , I couldn't even find their phone number to call and order one or find the nearest dealer! The results? One lost customer.
Put your phone number, an e-mail link, and a link to your order form (if you have one) on EVERY page of your Web site. Don't rely on your users having the patience to take a few extra steps. Make it as easy as possible, and they'll be much more likely to follow through (and return)!
(c) 2002 Alexandria K. Brown
ABOUT THE AUTHOR
Alexandria K. Brown, "The E-zine Queen Wholesale Adidas Shoes Ireland ," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at Are there really ways you can get valuable marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your prospects. And that last part is critical. It is only valuable marketing if it is targeted at the people you have identified are most likely to buy your products or services.
Following are four ways I've used to create great results at little or no cost.
1) Share Your Knowledge.
If you have specialized knowledge or expertise related to your business Adidas Shoes Ireland , think of ways to share that knowledge. Consider writing a regular column for a website or publication that targets the same customers you target. Become a regular contributor to a magazine or radio or TV program.
2) Package Your Knowledge.
Package and distribute your knowledge in the form of an Ezine, Newsletter or Special Report. Build your contact list and distribute this valuable information on a regular basis. Use this as an opportunity to market your products and services and be sure to Include special offers or bonuses to recipients who act by a certain date.
3) Do Seminars or Presentations.
Do you offer a professional or personal service? Consider booking yourself for speaking engagements where you can provide valuable information in your area of expertise to groups of people. Make sure the groups are representative of the types of customers or clients you believe are most likely to benefit from your services. This tactic serves several marketing purposes.
First, it gets you out in front of your prospects. In marketing this is called ?generating awareness? and it is the first step toward making a sale.