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The first time I read the statistic Under Armour Shoes Australia , I was having a quick bite of breakfast before scooting off to run a seminar at the Houston office of a customer service consulting client.


?It costs five times more to attract a new customer as it does to keep an existing customer? bellowed the article in the Houston Chronicle.


?Wow!? I thought. That's a lot.


But then, that statistic bothered me, for several reasons:


(1) Who said so? On what authority did they say it?


(2) How much, in dollar terms Air Jordan Basketball Shoes Australia , are we speaking of?


(3) What business or industry is keeping the customer?


(4) What business or industry is attracting the new customer?


(5) What measures are being used to determine sales costs versus retention costs?


Anyway, I put these concerns aside for some time, and until I saw the same assertion, yet it said: ?It costs ten times? as much to get a new customer.


Well Paul George Basketball Shoes Australia , inflation is kicking up, but then, wait a minute!


Let's research this point. I went to Google and asked the question: ?Costs of keeping versus losing customers??


The results varied. One source, a college business journal Paul Rodriguez Basketball Shoes Australia , which would be expected to track down these claims, actually perpetuates the confusion by saying:


?It is generally accepted that it costs a business anywhere from five to ten times as much to acquire a new customer as it costs to retain an existing one. Some studies have estimated that U.S. organizations lose half their customers every five years and that a five percent incremental improvement in customer retention rate could double profits. On the downside, disloyalty is estimated to decrease corporate performance by 25 to 50 percent.?


I don't ?generally accept? statistics on their face value, nor should you.


If you really want to know the value of a customer Chris Paul Basketball Shoes Australia , track it for yourself in your own business.


Then, you'll really know what you're talking about and you'll be able to allocate your training and marketing resources, appropriately.


Get into the world of Mobile Websites Computers Articles | May 2, 2012
In this scientific era and 21st century Internet is being accessed increasingly via mobile phones for saving of time and money to get information worldwide.

Basically LeBron James Basketball Shoes Australia , Internet browser is not suitable for mobile websites because in mobile phones when we open website via internet browser, we will see that the website does not look like what it is supposed to look like. We see one or several of the following conditions-

* Dropdown menu or scroll bar not opening out,
* Uncontinuity of content,
* Flash element shown as blank spaces.

Reason being of these conditions is that this site is not designed for a mobile screen. So Kyrie Irving Basketball Shoes Australia , a mobile site is custom built for a mobile phone screen and mobile site has the following advantages-
Mobile sites are specially made for a mobile screen and are completely compatible for all mobile browsers.
All contents are legible in the first instance. No need to either zoom or figure out how to navigate.
Downloading time is to optimized as the mobile site is built on a lighter technology.
Navigational structure is user friendly and intuitive.The content is more focused for quick access. Available substitutes for flash and Java scripts, etc.

Therefore, in present scenario generally people need to access via mobile browser to save time. So for that a mobile website is also required. Due to this need the market of mobile website is growing and in 2013 for information and another one needs access of the internet via mobile phones will exceed PC users.
In other hands access to the internet via mobile is easy and it is more time saving and quick accessing tool for a person than a PC or laptop.

If a person wants then can build own mobile website in minutes. It is easy with the help of some online software and tools. There are the names of any popular mobile websites as follows- WeeWorld, Pinger Kobe Bryant Basketball Shoes Australia , Yahoo! And for mobile - phonezoo, iplay, etc. Besides these many social networking sites like as facebook, twitter Kevin Durant Basketball Shoes Australia , linkedln, etc. These sites are useful to share ideas, snaps and also helpful for business or to make money.

The mobile sites refer access to the WWW from a handheld mobile device such as smart phone, tablet or connected to a mobile network. The distinction between mobile Web applications and other applications is obviated to become increasingly blurred http://www.basketballaustraliasale.com/ , as mobile browser?s gain direct access to mobile devices (including accelerometers and GPS chips), and the speed and abilities of browser-based applications improve. Storage and access to experienced user interface graphics functions will reduce the need for the development of platform-specific native applications.



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